Competitor Analysis Workflow

Our step-by-step process for analyzing your business, benchmarking against competitors, and creating actionable SEO recommendations.

Step 1: Identify Competitors

We determine both direct and indirect competitors in your niche.

Direct competitors: same products/services
Indirect competitors: adjacent audience solutions

Tools:

Google search
SEMrush/Ahrefs
Google Search Console

Step 2: Gather Benchmark Data

Collect essential metrics to compare visibility and authority.

Domain authority / rating
Traffic estimates
Top pages and keyword distribution
Backlink profile quality

Tools:

Ahrefs
Moz Link Explorer
SimilarWeb

Step 3: Keyword Gap Analysis

We compare keyword overlap and opportunities where competitors outrank you.

Keywords they rank for that you don’t
Overlapping keywords
Ranking strengths/weaknesses

Tools:

Ahrefs Content Gap
SEMrush Keyword Gap
Ubersuggest

Step 4: Content Audit of Competitors

Review competitor content depth, structure, and keyword usage.

Titles, headings, keyword placement
Long-tail keyword use
Content depth and multimedia
Internal linking and CTAs

Tools:

Screaming Frog
SEO Minion

Step 5: Backlink Profile Review

Analyze competitor backlinks for authority sources.

Guest posts, directories, publications
Anchor text distribution
Replication opportunities

Tools:

Ahrefs Backlink Checker
Moz Link Explorer

Step 6: SERP Feature Tracking

Track competitor appearances in snippets, FAQs, and other SERP features.

Tools:

SEMrush SERP Overview
Ahrefs SERP Checker
Google search

Step 7: Technical & UX Comparison

Compare site performance and user experience factors.

Site speed & Core Web Vitals
Mobile optimization
Schema markup usage

Tools:

Google PageSpeed Insights
GTMetrix
Mobile-Friendly Test

Step 8: Synthesize Insights

Build a competitor matrix to compare strengths and gaps.

Step 9: Action Plan

Prioritize strategies to close keyword and content gaps.

Target low-competition keywords
Strengthen outranked content
Pursue competitor backlinks
Create SERP-featured content

Step 10: Monitor & Iterate

We continuously track and adapt based on ranking changes and new opportunities.

Ready to uncover opportunities?

Let us analyze your competitors and position your business for success.

Get Your Analysis

CONTACT

Book a consultation.

Tell us what you’re building. We’ll reply with a clear next step, timeline, and a realistic plan.

Email: headlessflowerdev@gmail.com

Phone: (323) 709-5357